Your Sales Funnel Needs More TOFU!


Turns out the single most important ingredient for an effective website is TOFU. No, not the white, vegetarian protein. We’re talking top-of-the-funnel content (TOFU), also known as marketing without the sales pitch…

Case Study: How an Audience Survey Fueled Real Business Growth


They help you know what your audience thinks is important, what they want more of, and what motivates them to buy or change their habits.But that isn’t the only thing surveys can do…

Investing in SEO: Marketers are Doing More SEO Than They Think

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A significant disconnect continues to exist between the impact that SEO can have on impressions, click-throughs and lead generation compared to PPC and the representation each receives in a typical marketing budget.

Content Curation Tips for Stellar Social Media

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What is content curation? It is the act of finding content to share throughout social media platforms. Finding relevant, interesting, and informative content to post is important for anyone in social media. There is an art and science to finding the best content and it is well worth your time to be thoughtful and careful [...]

The Business Case for a Content-First Approach


Why should we spend all this money on strategy, when we have the budget and staff we need to start publishing content now? It’s a sensible question. Marketing dollars must be spent wisely. And so every “new” suggestion is (rightfully) met with at least a little skepticism. The good news is that when it comes [...]

5 Secrets Behind A Strong B2B Content Marketing Strategy


In B2B social media, the best results come with great content. With this content, you can showcase expertise and provide helpful insight; you can attract attention and make clients and customers interested in you and your company’s services.

Lessons from the Content Marketing Hall of Shame


“A major mistake involves too much ‘me, me, me.’ Marketers like to talk about themselves first. But if we think like publishers and focus on the reader’s needs, we have a better opportunity to deliver quality information. Remember, our customers don’t care about us, they care about themselves.”

How to Build — and Keep — an Engaged Audience

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Every web publisher — and especially content marketer — yearns for an engaged and loyal audience. But with the sheer volume of noise, clutter and — well, content — online it can be hard to figure out how to reach people and keep them coming back for more.

How 64% of Marketers Starve Sales of Opportunity


Let’s say you’re dining out, and you order chicken pad thai. The waiter immediately trots out with a raw chicken breast, a bunch of whole carrots, a pile of bean sprouts, a handful of peanuts and some rice noodles, dumps them in front of you, and then walks away. You wouldn’t think much of the [...]

World IPv6 Launch: Keeping the Internet growing


When the Internet launched operationally in 1983, its creators never dreamed that there might be billions of devices and users trying to get online. Yet now, almost three decades later, that same Internet serves nearly 2.5 billion people and 11 billion devices across the globe. And we’re running out of space.