What is content curation? It is the act of finding content to share throughout social media platforms. Finding relevant, interesting, and informative content to post is important for anyone in social media. There is an art and science to finding the best content and it is well worth your time to be thoughtful and careful [...]

Why should we spend all this money on strategy, when we have the budget and staff we need to start publishing content now? It’s a sensible question. Marketing dollars must be spent wisely. And so every “new” suggestion is (rightfully) met with at least a little skepticism. The good news is that when it comes [...]

“A major mistake involves too much ‘me, me, me.’ Marketers like to talk about themselves first. But if we think like publishers and focus on the reader’s needs, we have a better opportunity to deliver quality information. Remember, our customers don’t care about us, they care about themselves.”