The Pros and Cons of Social Media Marketing

The premise of the infographic is good and bad, but I don’t know that it quite hit the nail on the head. The pros (good) are all very valid statistics supporting social media marketing efforts, but the cons speaks to gaps in understanding, strategy

PR Measurement’s Present and Future: An Interview with Katie Paine, Queen of Metrics

PR measurement has developed significantly over the past few years. Industry standards and best practices are finally being used across companies and agencies worldwide, thanks to efforts from leading professionals, the Coalition for Public Relations

Slides: Incorporating Video into your Link Building Strategy – GrowthHackers

[SEO] Distilled’s Phil Nottingham explains how you can do to effectively and cheaply integrate video into your content strategy – covering the creative and technical aspects of link building with video content.

3 Tips To Turn Your Email Marketing Into SEO Opportunity

For many companies, email is seen as either a polar opposite from search engine optimization efforts, or simply a completely separate activity. However, if you’re looking to enhance your search engine optimization (SEO), email can also be a valuabl

3 Tips To Turn Your Email Marketing Into SEO Opportunity

For many companies, email is seen as either a polar opposite from search engine optimization efforts, or simply a completely separate activity. However, if you’re looking to enhance your search engine optimization (SEO), email can also be a valuabl

6 Ways Your Resume Could Be Distracting Employers

Employers and recruiters look at dozens of resumes. Job seekers want to ensure that their resume is polished, professional, and attracts attention for the right reasons. You may have all of the necessary information on your resume, but it still might

6 Ways Your Resume Could Be Distracting Employers

Employers and recruiters look at dozens of resumes. Job seekers want to ensure that their resume is polished, professional, and attracts attention for the right reasons. You may have all of the necessary information on your resume, but it still might

How Brand Influencers And Brand Ambassadors Are Different

While on a recent Twitter Chat, someone said brand influencers and brand ambassadors were the same thing. But they’re not. There’s actually a crucial difference between the two, and it involves MONEY. And if your company or brand is looking at us

The Workplace Behaviour That is Unexpectedly Worse Than Bullying

This workplace behaviour does more damage to people’s mental and physical well-being than bullying. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is “Making Habits, Breaking Habits: How to Make Changes That Stick” Related ar

6 Ways to Give Your Flagging Product a Boost

We can’t all be market leaders, but there’s nothing stopping us from employing certain smart techniques to bring us closer. My six-year-old son said to me the other day: “Mommy, I want to be the absolute best at everything I do.” It’s a nob