Playboy Generation

Body Sprays. Lynx/Axe getting a run for their money… After promoting Playboy VIP and Super Playboy, DDB Paris was asked to promote another new range of products, Playboy Generation. It’s a bit funny. See the ads below. Come to Party / Playboy for

Listing Management: The Required Foundation for Local SEO

Effective listing management trumps all other local SEO efforts. It has been and continues to be the required foundation for a successful local SEO program. Consider these four major factors when creating your listing management strategy.

Do B2B Companies Really Need to Be on Facebook?

Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. Step 1: Twitter. Step 2: Facebook. Step 3: LinkedIn. And once these boxes are checked, they struggle to find the right content

8 Headlines You Need To Know Today

Brand new Foursquare with new logo almost ready to launch. Foursquare Target answers Amazon’s image recognition app with its own. Mobile Commerce Daily Landing on the moon just got a whole lot easier.Quartz

New to SEO writing? 5 Essential Things You Need to Know

Are you new to SEO writing and wondering if it’s right for you? You may fear that SEO writing is too technical. Or it’s too unnatural to write “how Google wants.” Relax. SEO writing is much easier than you think. If you’re looking to build

Google Authorship and Its Role in Better SEO Rankings

There was a time not so long ago when getting to the top of the search rankings was a matter of hiring an SEO expert and spending a bunch of money to ensure you “owned” certain keywords and appeared high in search results. Google changed all that

Play Ball: How Your Content Marketing Plan Should Load the Bases

To be effective with content marketing, you don’t need to worry about having one huge, fantastic idea that gets a million hits on day one. You need to create and promote compelling, useful content on a consistent basis to achieve goals and meet busin

Be the editor of your brand

There are about a thousand ways to say what I need to say today: Less is more. Never add, always subtract. Pare it down. I’ve recently decided that we could all use a good editor. It’s easy to believe that pushing out new content several times a

Inside A Large Social Media Ad Campaign – #infographic

Many large consumer marketers now are spending (easily) millions of dollars annually to promote their brands on Facebook, Twitter and other social media platforms.What does a large advertising campaign look like? To illustrate, the team at SocialCode

It’s only high school if you let it

“I’ll show them!” Creative people need fuel. Overcoming the resistance and quieting the lizard brain takes a lot of work. Often, we seek external forces to excite us, inspire us or push us to take the leap necessary to do