The Onion’s Custom Content Agency Makes Brands Seriously Funny

Satire publishing star The Onion brought its funny bone to the content marketplace. Now Onion Labs creates humorous content for brands from Lenovo to YouTube. Learn why The Onion saw an opportunity to go beyond traditional advertising. Continue readi

Seen, heard, gotten, changed

Most of the news/advice/insight you run into is merely seen. You might acknowledge that something is happening, that something might work, that a new technique is surfacing. Sometimes, if you work at it, you actually hear what’s being said. You

Integrated marketing is dead. Long live the chief customer officer

When Steve Jobs launched the iPhone in 2007 he uttered the immortal words, “this changes everything”. While this made for good marketing speak (and it was a truly revolutionary product), Dare’s creative partner Brian Cooper wonders whether Jobs

Hundreds feared dead in Med sinking

Hundreds of people are feared to have drowned after a boat carrying up to 700 migrants capsizes in the Mediterranean Sea, the Italian coastguard says.

New York Times promotes ad head Meredith Kopit Levien to CFO to boost digital advertising focus

The New York Times has underlined a newfound emphasis on the importance of digital ads by promoting its advertising head Meredith Kopit Levien to the positon of chief finance officer. Levien is widely acknowledged as the individual who introduced nat

Job Alert! We are looking for a Senior Outreach Specialist – VerveSearch

Job title: Senior Outreach Specialist Salary: up to 30k Benefits: BUPA Healthcare + eligible for company bonus scheme About Us We are an award winning International SEO & Content Marketing Agency, currently servicing clients in 10 countries. We are e

7 Simple Steps to Write Creative Content — Professional Reading & Writing — Medium

And prove that you’re an expert in your domain.

Gebruik Slideshare en verbeter je online presence! – Content Marketing Management

gebruik slideshare en verbeter je online presence

Reframe the problem – Wylie Communications, Inc.

Got a negative story to tell? Reframe the problem: Break an egg? Make an omelet. Learn how to from P.T. Barnum.

PODCAST: The most effective content marketing method. It might surprise you! [Episode 7]

When you think about content marketing, what is top of mind? It might be blogging, or videos, infographics or social media, but interestingly none of these perform as well as the method I’m going to share with you today. A recent survey by the Cont