7 Essential Habits of Successful Business Owners

7 Essential Habits of Successful Business Owners written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I’ve owned my business for over twenty-five years and I’d like to think I’ve learned a thing or two abo

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How customer experience (CX) mapping helps to revitalize your marketing strategy.

Feelings are in the heart and most of them are untold. But, for marketers feelings are mission critical. You can only improve your customer experience if you take a note of every untold emotion, feeling, the good and the bad that your loyal customers

Two Social Media Mistakes You Can’t Afford To Make

We all share a common objective in our use of social media: we want to generate real, tangible, bottom-line value for our business or organization. The challenge, of course, is that it can be really hard to create value and show ROI. After all, it’

One change that dramatically improved B2B marketing results

You can’t rely on your own data. Your prospects spend the vast majority of their time doing everything except opening your emails, visiting your site or viewing your content. Despite the magic of marketing automation and the ability to collect info

Need Some Extra PPC Mojo? Revisit Bing Ads’ Syndicated Search Partners

For quite some time now, PPC practitioners have been telling you (or have been told) to steer clear of Bing Ads’ Syndicated Search Partner network. The “partner” sites are often irrelevant or simply send junk traffic. Many lead generation campaigns

Elementary Sales Preparation: Guidance Matters For Sales Reps

We’re onto the third and final element of sales preparation: guidance. It’s what closes the gap between your promising sales team and those begrudging sales quotas. RECAP: We’ve been discussing the science of sales enablement for sales reps, ou

Buffer’s Complete Guide to Mobile Social Media: Strategies for Twitter, Facebook, LinkedIn, Google+ by @kevanlee

I spend my days writing content from my desktop computer for people who will read the content on their smartphones and tablets. Go figure. Mobile devices are fast becoming the preferred method of reading, sharing, and engaging with online content. It

Buffer’s Complete Guide to Mobile Social Media: Strategies for Twitter, Facebook, LinkedIn, Google+ by @kevanlee

I spend my days writing content from my desktop computer for people who will read the content on their smartphones and tablets. Go figure. Mobile devices are fast becoming the preferred method of reading, sharing, and engaging with online content. It

Are Marketing Awards Really Highlighting the Best Work?

I’ve seen a variety of announcements lately from agencies who have recently won awards for everything from best agency to best creative. As happy as I am for all of the agencies and brands whose work is being celebrated, I started to wonder if thes