The problem that’s eating the ad industry alive

Our industry is at risk. Not just from management consultancies and procurement departments and in-house creative departments and programmatic advertising and ad blocking. We’re at risk from one of the easiest problems to solve – diversity. No, I

PizzaExpress wants to tempt restaurant customers to its retail range under ‘one brand’ strategy

PizzaExpress has relaunched its supermarket ‘At Home’ range with a new packaging design as part of a ‘one brand’ strategy to attract more of its restaurant customers to the retail range. The restaurant brand wanted to encourage diners at its restaura

Why a Little Social Banter Goes a Long Way

Sometimes, a little competitive banter goes a long way—especially when the Royal Family and Obamas are involved. To promote the upcoming Invictus Games, both famous families came together through the magic of social media to raise awareness with a

Editorial Roundtable: Customer Engagement Comes Home

PSFK hosts a discussion with 5 experts on advertising engagement behind closed doors

Advertising By The Numbers: The Audience Vs The Industry

Insights from PSFK’s Future of Advertising original survey, a snapshot of the industry’s thought leaders from brands, agencies, media providers and more.

Better Strategy, Better Content, Better Brand

Framing, Simplifying, and Getting Clarity When the word “strategy” is said out loud to someone in person, you’ll often see a slow fade backwards as they suddenly think of something they absolutely must do immediately. Many conjure up the terrif

12 Different Types of Marketing Email You Could Be Sending

The internet is swarming with tips, tricks, and suggestions about how to design beautiful emails. And while a lot of marketers seem to understand the basics — personalize the copy, make the call-to-action pop, segment your list, etc. — many still o

Airbnb marketing chief Alex Dimiziani discusses the importance of being a meaningful brand

To celebrate its win of the inaugural Most Meaningful Brand award in The Drum’s Marketing Awards, Airbnb EMEA marketing director Alex Dimiziani discusses what being a meaningful brand means to the company and her customers. Airbnb was voted the Most

JIBO’s VP For Design To Share What Social Robots Mean For Homes Of The Future [PSFK 2016]

How social robots will bridge the gap between tech and human interactions at PSFK conference.

Reasons Why Content Marketing Was Made for Millennials

They are often called “Generation C.” They are the first generation to grow up with devices in their hands from a very young age. In fact, their devices hold much of their lives. They are tools for… [[ This is a content summary only. Visit my w