Seth Godin on When You Should Start Marketing Your Product, Service, or Idea


What is marketing? Is it a process of gathering as much money as you can, throwing it to the “creative” winds, and hoping something will come back? Is it a practice of interrupting as many people as possible with a message they don’t care about

Your Sales Funnel Needs More TOFU!


Turns out the single most important ingredient for an effective website is TOFU. No, not the white, vegetarian protein. We’re talking top-of-the-funnel content (TOFU), also known as marketing without the sales pitch…

Case Study: How an Audience Survey Fueled Real Business Growth


They help you know what your audience thinks is important, what they want more of, and what motivates them to buy or change their habits.But that isn’t the only thing surveys can do…

Investing in SEO: Marketers are Doing More SEO Than They Think

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A significant disconnect continues to exist between the impact that SEO can have on impressions, click-throughs and lead generation compared to PPC and the representation each receives in a typical marketing budget.

Consumer Email Behavior: Using Images in Email Marketing

This is the first in an ongoing series where I will be sharing insights from a consumer survey from my firm. As the title suggests, I will be focusing specifically on the email behaviors of consumers. This survey was completed in May 2012 and feature

Google rolls out latest Panda algorithm, quality content marketing can safeguard your site

Google rolled out Panda 3.9 on Tuesday, and about 1 percent of all queries were affected.

How 64% of Marketers Starve Sales of Opportunity


Let’s say you’re dining out, and you order chicken pad thai. The waiter immediately trots out with a raw chicken breast, a bunch of whole carrots, a pile of bean sprouts, a handful of peanuts and some rice noodles, dumps them in front of you, and then walks away. You wouldn’t think much of the [...]

World IPv6 Launch: Keeping the Internet growing


When the Internet launched operationally in 1983, its creators never dreamed that there might be billions of devices and users trying to get online. Yet now, almost three decades later, that same Internet serves nearly 2.5 billion people and 11 billion devices across the globe. And we’re running out of space.

Is Print Dead or is it that the Strong Survive?


Spoiler alert: We at Tippingpoint Labs absolutely do not believe that print is dead. We believe it is a powerful medium. Having said that, many believe that print is dead as witnessed by the 42 million results Google shows when searched and these sad

Helping to Create Better Websites: Introducing Content Experiments

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Over the last 5 years, it’s been great to see how many marketers and publishers have improved the web by using insights from Google Website Optimizer to create better site experiences. Today, we’d like to announce the release of Google Analytics Content Experiments, which brings website testing to Google Analytics.