What is marketing? Is it a process of gathering as much money as you can, throwing it to the “creative” winds, and hoping something will come back? Is it a practice of interrupting as many people as possible with a message they don’t care about
Let’s say you’re dining out, and you order chicken pad thai. The waiter immediately trots out with a raw chicken breast, a bunch of whole carrots, a pile of bean sprouts, a handful of peanuts and some rice noodles, dumps them in front of you, and then walks away. You wouldn’t think much of the [...]
When the Internet launched operationally in 1983, its creators never dreamed that there might be billions of devices and users trying to get online. Yet now, almost three decades later, that same Internet serves nearly 2.5 billion people and 11 billion devices across the globe. And we’re running out of space.
Over the last 5 years, it’s been great to see how many marketers and publishers have improved the web by using insights from Google Website Optimizer to create better site experiences. Today, we’d like to announce the release of Google Analytics Content Experiments, which brings website testing to Google Analytics.