News & Resources for the Content Marketer
As an inbound marketer, one of my favorite uses of Twitter is getting my content retweeted thousands of times, sending tons of traffic to my site that I can then convert into leads. Over the past 3 years, I’ve done an enormous amount of research to determine what tweeting behaviors and tweet characteristics lead to more retweets, [...]
A lot has been made about how Facebook has been letting brands down. About how doubt has been created in the minds of marketers. About how Facebook isn’t holding up its end of the bargain in its advertising transactions. And about how this doesn’t bode well for its IPO.
Over the past few weeks, I’ve been working — mostly in secret — on a sweet new free tool. It’s called TweetCharts, and it’s designed to be a simple way for you to quickly and easily obtain Twitter data on any hashtag, username, word, phrase, or URL…
Pinterest, the latest darling in social media, represents a significant opportunity to share content and products with a wide audience. Pinterest recently beat out Twitter for referral traffic, according to Shareaholic, a social sharing tool that aggregates data from more than 200,000 publishers reaching more than 270 million unique monthly visitors.
Are you looking for some creative social media marketing ideas from businesses? Look no further. This article highlights seven mini case studies of businesses that have stood out by implementing innovative social media marketing practices. You’ll find inspiration for your social media marketing efforts here…
We talk about big data with a sense of awe today. However, as we learned with Robert J. Moore over four video interviews, there’s a plenty of small data you already have and can use to segment customers to infer information that can lead to insights.
With a looming $10 billion IPO on the horizon and a community that’s estimated to hit 1 billion users this Fall, Facebook seems unstoppable. Yet on one important front, the store front that is, Facebook has exposed an imperfection. People are not proving ready to actually buy goods and services in Facebook – at least [...]
Facebook’s new “Timeline” design has been mandatory for all Facebook businesses pages for almost a week now, and you may have noticed your cover photo is now taking up some serious real estate. So even if you don’t take the time to use new features like pinning, starring, and milestones, it’s certainly worth taking some time [...]
LinkedIn has a reputation for being… well, a little dorky. In fact, if social media sites were high school kids, Pinterest would be the prettiest girl, Facebook would be the most popular kid, and Twitter would be the cool, edgy dude with a knack for setting trends. What would LinkedIn be? Remember the nerdy kid who [...]
Trying to keep track of backlinks is one of the most miserable elements of being a guest blogger. Relying on the blog owner not to remove, edit or cancel backlinks in posts and bylines, you often have recourse if something goes wrong. This is not due to any malicious intentions by the blog owner, but [...]